GT Radial teams-up with Northampton Saints

GT Radial has become the Official Tyre Partner, shorts sponsor and ground advertiser for Northampton Saints, who currently sit atop of the English Gallagher Premiership rugby union league table.

The agreement will see the GT Radial logo on the back right of the players’ shorts, one of the most prominent positions available, on both home and away kits.

In addition, the brand will take a large advertising space in the Barwell Stand next to the electronic scoreboard, which can be seen from all sides of the 15,200-capacity stadium.

The electronic scoreboard will also feature GT Radial adverts and general brand recognition campaigns.

As an official partner, the business will also get matchday tickets or hospitality at every home league game, and once-a-season use of the ultra-immersive Tunnel Club, a glass-walled restaurant situated between the home and away changing rooms with premium access matchday seats right next to the home dugout.

The GT Radial brand is built on creating tyres that are fast-moving, perform under all conditions and constantly demonstrate quality and success, aligning it perfectly with the key attributes of professional rugby union.

“While Northampton Saints play in the Premiership, they are actively involved in the Investec Champions Cup so engagement will spread across Europe,” added Stefan Brohs, Marketing Director - Europe for Giti Tire. “Add our social media campaigns and this will be a hugely beneficial and entertaining alliance.”

“We’re delighted to be able to welcome GT Radial to our esteemed list of Commercial Partners,” said Ulundi Makhanya​​​​, Director of Commercial Partnerships at Northampton Saints.

“GT Radial are a global brand, who share common values with Saints, both on the pitch, and the road. We look forward to the start of a long-term partnership together.”