March 20, 2024

GT Radial celebrates successful hat-trick season at Champions Hockey League final

GT Radial’s hat-trick season with the Champions Hockey League (CHL) ended with a suitably high octane final and Swiss club Genève-Servette winning a nail-biting final 3-2 against Skellefteå AIK. 


Watched by a VIP party comprising top GT Radial distributors and sellers from around Europe, a sold-out crowd of 7,135 at the winner’s Patinoire des Vernets rink and millions of global fans on TV and social media, it was a fitting end to the brand’s third season as Official Tyre Partner of the CHL. 


Having gone a goal down, Genève-Servette turned the tide to make it 3-1 before Swedish club Skellefteå AIK brought it back to 3-2 with 11 minutes remaining. The final minutes saw fans on the edge of their seats with chances at both ends before huge celebrations at the final buzzer. 


The new revamped 2023/24 competition saw 24 teams from 11 countries play 101 games for the title of European Club Champions, with TV, social, print and radio ensuring unprecedented levels of coverage, especially in northern, central and eastern countries where the game is the national sport. 


Under the terms of the agreement GT Radial continued to receive advertising at all games, its logo on official media backdrops and on the CHL website, VIP and general access tickets, usage of the CHL emblem, tailored digital activations and onsite promotions as well as own branded merchandise. 


Stefan Brohs, Marketing Director - Europe for Giti Tire, added: “Fast moving, high-level performance, the constant demonstration and demand for quality and success, all the reasons why the GT Radial brand is a perfect fit for the Champions Hockey League. 


“We are now in our third year and the relationship just gets better-and-better, we keep working with the CHL to create high-end fan engagement both at the stadiums and through social media and I can say in no uncertain terms our GT Radial partners love the experience. 


When the partnership was originally announced in May 2021, Brohs highlighted “a perfect fit between GT Radial and the CHL, both brands embrace an exciting, dynamic and fast-moving personality and both brands know how to deliver an exhilarating product”.