In continued efforts to increase brand awareness in consumer market, GT Radial renews the advertising presence for the 2013 Italian football league.
During all the second round of the "Serie A" Italian Soccer Championship Season 2012-2013 (starting from the match played on February 10th and till May 19th), GT Radial brand will be visible for 16 home matches in the following Clubs' stadiums: Lazio, Cagliari, Genoa, Sampdoria, Palermo and Catania.
GT Radial brand logo is displayed all around the fields, with 6 full 360° advertisements around the whole pitch during every match. With this new and important advertising strategy, GT Radial once again showed the commitment to engage consumers in the Italian market.
"The investment in the Italian stadiums is perfectly suitable for GT Radial goals" - said Mr Roberto Pizzamiglio, Sales Manager for Italy - "In fact, the brand has to be visible not only to cars' lovers: through this kind of communication, we can reach a wider audience."